The first online casino was opened in the UK, which is aimed specifically at the LGBT community and offers a special gaming experience as Bet4Pride. This somewhat different gambling format also includes rainbow bets, for example. The British online casino is of course not called Bet4Pride by chance, although it does not only want to go its own way when it comes to gambling itself, but also wants to be committed to its own customer and target group away from business.
A slightly different online casino: Bet4Pride
At the end of last year the time had finally come. In November 2019, the first online casino was launched, aimed at a very specific target group. Under the name Bet4Pride, founder Adrianus van Spreeuwel wants to offer a very special gaming experience, a “gayming” experience, as the entrepreneur himself says.
His online casino is aimed at the LGBT community, at least in the foreground. Self-declared entrepreneurial goal – in addition to the economic operation of course – is to provide an online gambling platform on which people can play and have fun regardless of their sexual orientation in a safe and socially responsible place.
“When I look back at the beginning after around a year, I could never understand why there was no casino tailored for us (the LGBT + community, editor's note). So that's where the idea started. And obviously, over the years, it has developed into what it is now, with many other outstanding ideas. ”- Adrianus van Spreeuwel, entrepreneur, founder of the British online casino Bet4Pride
Despite the clearly defined target group, Bet4Pride is an online casino as you know it. The newcomer to the casino offers a total of around 6,000 individual games of chance, although classics such as roulette or blackjack are of course also part of the portfolio. There is even sports betting and a live betting area, which is also a requirement for a British gaming provider.
Colorful, flashy and varied
Bet4Pride would certainly not meet their own and customer requirements if there were not also a special gaming experience. This experience should undoubtedly include so-called rainbow bets, which the casino provider is currently planning. The name already indicates quite clearly what will distinguish this innovative betting format.
What are rainbow bets? “This new betting format is currently being planned, but will initially only be found in the online casino Bet4Pride. Rainbow betting is a reference to the colorful rainbow flag, which has been the international symbol of the lesbian and gay movement since the 1970s. Rainbow bets will be offered for events and sporting events that involve people who are members of the LGBT community. ”
But that's not enough. As van Spreeuwel recently revealed, the visual presentation of the casino, i.e. the web design, is to be successively modified. Overall, the company is still working diligently on the corporate design, the development of which the casino founder does not yet see completed.
Colorful, colorful and full of energy – that's how van Spreeuwel imagines the online presence of his casino. For this purpose, they are currently working intensively and very closely with slot developers, who should implement the ideas of the LGBT casino operator as exactly as possible according to their ideas. In this area, too, the aim is to be able to offer one's own target group a range of games of chance that is exclusive, extravagant and unique.
Social engagement is not forgotten
Since Bet4Pride has only been in the United Kingdom for a few months, it is not yet clear whether this or a similar LGBT GAMBLING casino will be found in other countries in the future. Unlike conventional online casino providers, Bet4Pride not only has to struggle with the well-known legal problems of online gambling in many countries like in Germany, but also with the resentment that still exists in many places towards people who are committed to LGBT Community count.
Nevertheless, Spreeuwel is fundamentally not averse to expansion. For now, however, they want to wait and see how the innovative casino starts do on the British market. The hope that his business idea will be successful is not only to be wished for by the entrepreneur but also by the entire LGBT movement.
Because, according to their own statements, ten percent of the profit generated is released for fundraisers. Obviously, foundations that support the rights and interests of the LGB.